Zelus

Objective

Zelus powers decisions for the world's top teams—delivering sophisticated analytics across the NBA, MLB, PGA, esports, and beyond. Their expertise was undeniable. Their digital presence wasn't.

Challenge

Zelus approached us with a digital platform that couldn't match their analytical prowess. They needed more than a website—they needed a recruiting magnet, a credibility anchor, and a product showcase that could evolve with their ambitions.

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The stakes were clear: attract world-class talent, build trust across professional and college sports markets, and showcase a rapidly expanding product suite that spans player valuation to financial modeling.

Approach

We began by understanding what makes Zelus extraordinary—their ability to transform complex data into actionable intelligence. Our task was to translate that same precision into their digital experience.

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Rather than simply redesigning, we restructured how Zelus tells their story. We created a technical foundation that could scale with their growth while crafting a narrative that speaks to both potential talent and prospective clients.

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The work spanned strategy, structure, and storytelling—all built on Webflow's flexible platform.

WORK

Strategic Foundation

Built on Webflow's CMS with staging environments, designed for agility and long-term growth

Narrative Transformation

Rewrote their story from the ground up, making complex analytics feel intuitive and inspiring

Custom Visual Language

Developed illustrations and animations that reflect their precision while remaining accessible

Intelligent Interactions

Integrated motion design that enhances rather than distracts, creating a sophisticated user experience

Talent-First Careers Experience

Designed recruitment pages that showcase culture through authentic testimonials and dynamic visuals

Conversion Architecture

Strategically placed touchpoints that guide visitors toward demos and applications

outcome

Zelus now possesses a digital presence that embodies their expertise: fast, intelligent, and undeniably elite. The new platform doesn't just explain what they do; it demonstrates how they think. Visitors experience the same clarity and precision that Zelus brings to sports analytics, whether they're potential hires, prospective clients, or industry partners.

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Most importantly, the foundation scales with their ambitions, ready to evolve as Zelus continues to redefine sports intelligence.