Pairtu

Pairtu connects patients with trained Health Advocates who help navigate healthcare complexity—from referrals and follow-ups to real-time care questions. Healthcare is deeply personal, so the platform needed to feel calm and trustworthy without losing the nuance of the work it supports.

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We served as their Founding Design Partner, shaping every touchpoint from concept to launch.

Healthcare platforms often feel clinical and intimidating when they should feel supportive and accessible. Pairtu needed to stand apart from cold, institutional healthcare brands while building trust in one of life's most sensitive areas.

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The platform had to serve two distinct user groups: patients seeking guidance and health advocates providing expertise. Both needed experiences that reduced anxiety rather than adding to it.

We approached this as a trust-building exercise across every touchpoint. From brand identity to product flows, each decision needed to communicate competence while feeling approachable.

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Rather than designing around existing healthcare conventions, we focused on what would genuinely help people navigate a complex system with confidence.

Pairtu launched with a design system that makes complex care journeys feel manageable for patients, advocates, and partners alike. Every interaction was crafted to reduce anxiety and build confidence in healthcare navigation.

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The platform transforms what's typically an overwhelming experience into something approachable and supportive, helping patients feel empowered rather than lost in the healthcare system.