Challenge
As a new player in the automotive space, Trade In needed a bold, modern brand and marketing site that could build trust with both sellers and dealers, while clearly explaining a complex offering.
Trade In
Brand and web design for a bold new marketplace reshaping how cars get sold—fast, fair, and direct.
Product
Branding
Partnership Overview
Our Roles
Brand
Brand Guidelines
Design
Iterative Prototyping
User research and testing
Solution
We handled their full visual identity and marketing site design, including:
- A confident, modern brand system with typography and colors tailored to the auto space
- Homepage and landing page design to support both consumer and dealer acquisition
- Visual storytelling to explain the value prop without heavy copy
- UI elements designed for future integration and scalability
Results
- A high-impact digital presence that stands out in a traditional industry
- Design system ready to scale as the product evolves
- Clear positioning that appeals to both sides of the marketplace
